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File Naming Convention Instructions

These guidelines outline the standardized naming conventions for all design assets. The goal is to maintain consistency, ensure searchability, and enable easy sorting within file systems.

Content Documents

Project Folder Name Structure

[YYYY]-[MM] [Client Abbreviation]: [Project Name]
Example: 2024-09 RA: Website Content Refresh

File Name Structure

[YYYY]-[MM] [Content Type]: [Content Title]
Example: 2025-05 LM: Guide to Accessibility
 

Content Types

  • BP: Blog Post
  • SP: Social Post
  • LI: A LinkedIn Article
  • LM: Lead Magnet
  • LM:CHK Lead Magnet Checklist
  • LP: Landing Page
  • CS: Case Study
  • EM: Email Copy
  • WC: Website Copy

Design Files

File Name Structure

[YYYY]-[MM][Channel]-[AssetType][Language][ProjectName][Dimension]_[Version]

Component Breakdown

  1. [YYYY]-[MM]:
    • Use a 7-character format (e.g., 2025-01) for clear date representation.
  2. [Channel]:
    • Represents the platform or distribution medium.
    • Abbreviations:
      • Social Media: FB (Facebook), IG (Instagram), LI (LinkedIn), TW (Twitter/X), TT (TikTok).
      • General Design Files: DS (Design).
  3. [AssetType]:
    • Describes the type of asset. Common abbreviations include:
      • GPH (Graphic)
      • VID (Video)
      • CAR (Carousel)
      • HDR (Header)
      • BNR (Banner)
      • LOG (Logo)
      • PRS (Presentation)
      • INF (Infographic)
  4. [Language]:
    • Specifies the language of the asset.
    • Use standard two-letter abbreviations: EN (English), FR (French), ES (Spanish).
  5. [ProjectName]:
    • A concise and descriptive name for the project or campaign.
    • Limit this to a few meaningful words to ensure brevity.
  6. [Dimension]:
    • Indicates specific dimensions, if applicable, in the format WidthxHeight (e.g., 1080x1920).
  7. [Version]:
    • Denotes the version or status of the file.
    • Common tags:
      • v1, v2, etc., for versions.
      • DRAFT for drafts.
      • FINAL for final versions.
      • ARC for archived files.

Examples of File Names


Social Media Post Graphic:
2025-01_IG-GPH_EN_AnnualReport_1080x1080_v1

Website Header:
2025-01_DS-HDR_EN_NewYearPromo_1920x600_vFINAL

Presentation Slide:
2025-01_DS-PRS_EN_MonthlyUpdate_16x9_v2

Archived Business Card Design:
2024-12_DS-BC_FR_TradeExpo2024_NA_vARC

Folder Structure


Top-Level Folders:
  • Organize by Year [YYYY]
/2025
/2024
/Templates

Subfolders:
  • Organize by [YYYY-MM] [Project Name]
/2025/2025-01 Annual Report/
/2025/2025-03 Website Launch/
/2025/2025-06 Summer Email Campaign/

Best Practices

  • Keep file names short yet descriptive.
  • Avoid using special characters (!@#$%^&*); only use hyphens (-) or underscores (_).
  • Maintain consistency across all file types and projects.
  • Regularly review archived files to declutter and ensure relevance.

 To consider: Folder Structure and Tagging

When working in Canva, the Designs have Pages created in a PROJECTS folder, here’s the structure to follow:

PROJECT

  • WIP - Folder
    • Design - Naming still descriptive with TAGS of the general project like the name of type of Asset
      • Pages - should have the naming of a file
    • ARC - Folder
    • TPL - Folder