Introduction to X/Twitter
An overview of the social media platform, X
Introduction to X (Formerly Twitter)
X is a global social media platform that enables users to communicate, share information, and engage with trending topics in real-time. With over 400 million active users, X is a hub for discovering news, following interests, and connecting with others through short-form content. In 2023, Twitter underwent a significant rebranding and is now known as X, reflecting its evolution into a platform centered around audio, video, messaging, payments, and banking.
What Is X?
X is a social networking service where users post and interact through messages known as “posts” (formerly “tweets”). These posts can contain text, images, videos, GIFs, and even polls. Users can follow other accounts to see their posts in their Home timeline, engage with content by liking, reposting, or replying, and explore trending topics and hashtags to stay updated on global conversations.
Basics of Using X
Character Limits
- Standard Users: Up to 280 characters per post.
- X Premium Subscribers: Up to 25,000 characters per post, allowing for longer-form content.
Home Timeline
Your Home timeline displays a mix of posts from accounts you follow, recommended content based on your interests, and trending topics. The timeline is influenced by an algorithm that considers factors like engagement, relevance, and recency.
Interactions
- Like: Express appreciation for a post.
- Reply: Respond directly to a post, initiating a conversation.
- Repost: Share a post with your followers. You can choose to:
- Repost: Share without adding commentary.
- Quote Post: Share and add your own thoughts.
Threads
- Threads: A series of connected posts from a single user, allowing for longer narratives or detailed information beyond the character limit.
How to Post on X
Posting on X is straightforward and can be done via the mobile app or desktop website.
Using the Mobile App
iOS (iPhone)
- Compose a Post:
- Tap the Compose icon (pencil and paper) at the bottom of the screen.
- Create Your Content:
- Type your message (up to 280 characters for standard users).
- Optionally add media:
- Photos: Up to four images.
- Video: Record or upload videos (up to 2 minutes and 20 seconds for standard users).
- GIFs: Search and add GIFs.
- Polls: Create polls with up to four options.
- Voice Messages: Record audio clips (up to 2 minutes and 20 seconds).
- Post:
- Tap Post to share your message.
Android
- Compose a Post:
- Tap the Compose icon (pencil and paper) at the bottom right.
- Create Your Content:
- Enter your message and add any desired media.
- Post:
- Tap Post to publish.
Using the Desktop Website
- Access Compose Box:
- Click on the “What’s happening?” box at the top of your Home timeline.
- Create Your Content:
- Type your message.
- Add media by clicking on the respective icons:
- Media (image icon) for photos or videos.
- GIF for animations.
- Poll for interactive polls.
- Post:
- Click Post to share.
Additional Options
- Drafts:
- To save a draft, click the X in the compose window and select Save.
- Access drafts by clicking on Unsent Posts from the compose box.
- Scheduling Posts:
- Click the Calendar icon to schedule posts for a future date and time.
X’s Rules and Best Practices
To maintain a healthy and safe platform, X has established guidelines that all users must follow.
Key Rules
- Spam and Platform Manipulation:
- Do not engage in bulk or aggressive following/unfollowing.
- Avoid posting duplicate or unsolicited replies and mentions.
- Do not use hashtags inappropriately (e.g., tagging unrelated trending topics).
- Authenticity:
- Misleading or deceptive identities are prohibited.
- Impersonation of individuals, brands, or organizations is not allowed.
- Harassment and Hateful Conduct:
- Do not engage in targeted harassment or encourage others to do so.
- Hateful conduct, including promoting violence against individuals or groups, is prohibited.
- Privacy Violations:
- Do not share private information without consent.
- Violent and Sensitive Content:
- Restrictions apply to sharing graphic violence or adult content.
- Intellectual Property:
- Respect copyright and trademark laws.
- Do not post content that infringes on others’ intellectual property rights.
- Advertising and Promotion:
- All paid advertisements must comply with X’s advertising policies.
- Organic posts containing paid promotions must be clearly disclosed.
Best Practices
- Quality Over Quantity:
- Focus on meaningful interactions rather than mass posting.
- Engage Authentically:
- Build genuine connections with your audience.
- Use Hashtags Wisely:
- Incorporate relevant hashtags to increase discoverability.
- Respect the Community:
- Be considerate and respectful in all interactions.
Types of Posts on X
X offers various post formats to help you share content effectively.
1. Standard Posts
- Text Only:
- Up to 280 characters (standard users).
- Up to 25,000 characters (X Premium subscribers).
- Features:
- Include mentions (@username) and hashtags (#topic).
- Supports basic text formatting for Premium subscribers.
2. Media Posts
- Photos:
- Attach up to four images per post.
- Supported formats: JPEG, PNG.
- Videos:
- Standard users: Up to 2 minutes and 20 seconds.
- X Premium subscribers: Up to 2 hours (file size up to 8GB).
- Supported formats: MP4 (preferred), MOV.
- GIFs:
- Add animated GIFs from X’s integrated library.
3. Polls
- Interactive Engagement:
- Create polls with 2 to 4 options.
- Poll duration: 5 minutes to 7 days.
- Usage:
- Gather opinions, feedback, or preferences.
4. Threads
- Extended Content:
- Connect multiple posts to share longer messages.
- How to Create:
- After composing a post, click ”+” to add another post to the thread.
5. Quote Posts
- Sharing with Commentary:
- Repost someone else’s post and add your own thoughts.
- Usage:
- Provide context, agree, disagree, or add information.
6. Replies
- Engagement:
- Respond directly to another user’s post.
- Visibility:
- Appears publicly beneath the original post.
7. Voice Posts
- Audio Clips:
- Record voice messages up to 2 minutes and 20 seconds.
- Availability:
- Initially available on iOS; check for updates on other platforms.
8. Spaces
- Live Audio Conversations:
- Host or join live audio sessions.
- Features:
- Real-time interaction with listeners.
- Host can invite speakers, and listeners can request to speak.
Navigating X Features
Discovering Content
- Explore Tab:
- Find trending topics, news, and hashtags.
- Search:
- Look up specific keywords, usernames, or hashtags.
Notifications
- Types:
- Mentions, replies, reposts, likes, and new followers.
- Access:
- Tap the Bell icon to view your notifications.
Direct Messages (DMs)
- Private Conversations:
- Send and receive private messages with other users.
- Features:
- Text, photos, videos, and GIFs.
Building Your Presence on X
Profile Optimization
- Profile Picture:
- Use a clear, recognizable image (400 x 400 pixels recommended).
- Header Image:
- Add a header that reflects your brand or personality (1500 x 500 pixels).
- Bio:
- Write a concise description of yourself or your brand (up to 160 characters).
- Website Link:
- Include a link to your website or portfolio.
- Pinned Post:
- Highlight important content at the top of your profile.
Growing Your Audience
- Consistency:
- Post regularly to stay active in your followers’ timelines.
- Engagement:
- Interact with others by replying, liking, and reposting relevant content.
- Hashtags:
- Use trending and relevant hashtags to increase visibility.
- Cross-Promotion:
- Share your X profile on other social media platforms and websites.
Compliance and Best Practices
Avoiding Violations
- Do Not Engage in Spammy Behavior:
- Avoid mass following/unfollowing or repetitive posting.
- Respect Intellectual Property:
- Share only content you have the rights to.
- Transparency in Advertising:
- Clearly disclose paid partnerships or sponsored content.
Reporting Violations
- If You Encounter Violations:
- Report abusive or spammy behavior using X’s reporting tools.
- Account Security:
- Enable two-factor authentication to protect your account.
Conclusion
X offers a dynamic platform for sharing information, engaging with communities, and staying updated on global conversations. By understanding the platform’s features, adhering to its guidelines, and engaging authentically, you can build a meaningful presence on X.
For more information and updates, visit X’s official Help Center and stay informed about the latest features and policies.