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Pinterest Long-Tail Keywords Research

Understanding Pinterest Keywords

What Are Long-Tail Keywords?

Long-tail keywords are specific and detailed search phrases typically consisting of three to five words (or even more). They are more precise than generic terms and are used to target niche audiences. For example:
  • Generic Keyword: “Lentils”
  • Long-Tail Keyword: “Quick easy lentil recipes”
On Pinterest, users often utilize long-tail keywords when they are closer to making a decision or purchasing a product. These keywords help content creators and marketers reach users with specific interests and higher intent, improving the chances of engagement and conversion.

Why Are Long-Tail Keywords Important on Pinterest?

Pinterest functions as a visual search engine, and optimizing your content with relevant keywords enhances your visibility. Long-tail keywords:
  • Improve Discoverability: By aligning your content with specific user searches.
  • Increase Engagement: Attract a more targeted audience interested in your niche.
  • Enhance SEO: Boost your Pins and Boards in Pinterest search results.
  • Drive Conversions: Reach users who are ready to take action, such as purchasing or signing up.

How to Find Long-Tail Keywords on Pinterest

Follow these steps to discover and utilize long-tail keywords effectively:

1. Use Pinterest’s Search Bar

Step 1: Access the Search Bar
  • Navigate to the Pinterest homepage.
  • Click on the Search Bar at the top of the page.
Step 2: Enter a Broad Keyword
  • Type a broad keyword related to your content or niche.
  • Example: “Healthy recipes”
Step 3: Analyze Search Suggestions
  • As you type, Pinterest will display autocomplete suggestions.
  • These suggestions are popular searches that users are performing.
  • Example: “Healthy recipes for dinner,” “Healthy recipes easy”
Step 4: Explore Keyword Variations
  • Click on one of the suggested keywords to see more specific ideas.
  • Look at the related keyword tiles that appear below the search bar after you perform a search.
  • These tiles offer additional modifiers to refine the search.
  • Example: “Vegetarian,” “Under 30 minutes,” “Low carb”
Step 5: Combine Keywords
  • Mix and match keywords to create specific long-tail phrases.
  • Example: “Easy healthy vegetarian recipes under 30 minutes”

2. Utilize Pinterest Trends Tool

Pinterest offers a Trends Tool that provides insights into what users are searching for on the platform.
Access the Tool:
How to Use:
  • Enter a keyword related to your niche.
  • View data on search volume over time.
  • Discover related trending keywords.
  • Identify peak interest periods to time your content appropriately.

3. Analyze Competitor Content

Step 1: Search for Broad Topics
  • Enter a broad keyword and explore top-performing Pins. 
Step 2: Review Descriptions and Titles
  • Examine the keywords used in high-ranking Pins and Boards.
  • Note any recurring phrases or terms.
Step 3: Incorporate Relevant Keywords
  • Use these findings to inform your own keyword strategy.

4. Leverage External Keyword Research Tools

While Pinterest-specific tools are valuable, general keyword research tools can also provide insights.
Examples:
  • Google Keyword Planner
  • Ubersuggest
  • AnswerThePublic
How to Use:
  • Enter your main keyword.
  • Look for long-tail keyword suggestions.
  • Cross-reference with Pinterest to ensure relevance.

5. Use Pinterest Analytics

If you have a Pinterest Business account, you can access Analytics to see which keywords are driving traffic to your content.
Steps:
  • Go to Analytics > Overview.
  • Analyze which Pins are performing well.
  • Identify the keywords associated with these Pins.
  • Use successful keywords in future content.

Implementing Long-Tail Keywords in Your Pinterest Content

1. Optimize Pin Titles

  • Include Keywords: Use your target long-tail keyword in the Pin title.
  • Keep It Engaging: Make it descriptive and compelling to encourage clicks.

2. Write Detailed Pin Descriptions

  • Use Natural Language: Incorporate keywords seamlessly into sentences.
  • Avoid Keyword Stuffing: Overloading keywords can hurt your visibility.
  • Add a Call to Action (CTA): Encourage users to take the next step (e.g., “Click to read more,” “Shop now”).

3. Optimize Board Titles and Descriptions

  • Board Titles: Name your Boards using relevant long-tail keywords.
    • Example: “Gluten-Free Dessert Recipes”
  • Board Descriptions: Provide a detailed description with keywords to enhance SEO.

4. Use Alt Text for Images

  • Accessibility: Alt text helps visually impaired users understand your content.
  • SEO Benefit: Descriptive alt text with keywords can improve search rankings.

5. Consistency Across Pins and Boards

  • Maintain a consistent keyword strategy throughout your content.
  • Align your Pins with relevant Boards for better organization and discoverability.

Additional Tips for Effective Keyword Strategy

Stay Updated with Trends

  • Regular Research: Periodically check for new trending keywords in your niche.
  • Seasonal Content: Incorporate seasonal keywords when relevant (e.g., “Summer outfit ideas 2023”).

Monitor Performance

  • Use Pinterest Analytics to track the performance of your keywords.
  • Adjust your strategy based on which keywords drive the most engagement.

Avoid Overused Keywords

  • Target less competitive long-tail keywords to stand out.
  • Niche-specific phrases can attract a more engaged audience.

Create High-Quality Content

  • Keywords attract users, but valuable content keeps them engaged.
  • Ensure your Pins are visually appealing and provide genuine value.

Example of Applying Long-Tail Keywords

Scenario: You run a blog about sustainable living and want to promote your content on Pinterest.
Steps:
  1. Identify Broad Keywords:
    • “Sustainable living”
    • “Eco-friendly tips”
  2. Find Long-Tail Keywords:
    • “Sustainable living tips for beginners”
    • “Eco-friendly home products”
    • “Zero waste lifestyle ideas”
  3. Optimize Your Pins:
    • Title: “10 Easy Sustainable Living Tips for Beginners”
Description:
    • “Looking to adopt a more eco-friendly lifestyle? Discover 10 simple sustainable living tips for beginners to reduce your environmental impact. Click to learn how you can start your zero waste journey today!”
  1. Create Relevant Boards:
    • Board Title: “Sustainable Living Ideas”
Board Description:
    • “Explore practical tips and inspiration for embracing sustainable living. From zero waste practices to eco-friendly home products, find everything you need to start your journey towards a greener lifestyle.”

Conclusion

Utilizing long-tail keywords on Pinterest is a powerful strategy to increase your content’s visibility and reach a more targeted audience. By understanding your audience’s search behavior and incorporating specific, relevant keywords into your Pins, Boards, and overall content strategy, you enhance your chances of appearing in search results and driving meaningful engagement.
Remember: Regularly revisit and refine your keyword strategy to adapt to changing trends and user interests. Stay committed to providing valuable content, and use keywords as a tool to connect with the right audience at the right time.