Skip to content
English
More support Customer portal Sign in
Website
  • There are no suggestions because the search field is empty.

TikTok for Business

How to harness TikTok's potential for brand growth, audience engagement, and sales

TikTok's explosive growth has made it a dominant force in social media marketing. This guide synthesizes key insights from HubSpot's "Marketer’s Guide to TikTok" to help businesses harness the platform's potential for brand growth, audience engagement, and sales.

Why TikTok for Business?

  1. Massive Reach
    • Over 1.5 billion monthly users globally.
    • Projected to surpass 2.2 billion users by 2027.
    • Highly engaged users, especially Gen Z and Millennials.
  2. Engagement Power
    • Users spend an average of 95 minutes daily on TikTok.
    • The platform's algorithm promotes content virality, offering unparalleled opportunities for visibility.
  3. Versatility
    • Supports various goals: brand awareness, education, product promotion, and even employee recruitment.
  4. Integrated Features
    • Built-in tools like TikTok Ads Manager, eCommerce integrations, and native analytics streamline marketing efforts.

Steps to Get Started

  1. Download and Set Up
    • Download the TikTok app and create a business account.
    • Define your brand profile with a compelling bio and relevant links.
  2. Understand the Platform
    • Familiarize yourself with TikTok trends, editing styles, and popular content types.
    • Explore hashtags, music, and the "For You" page to identify what resonates with your target audience.
  3. Create Content
    • Record or upload videos, edit using TikTok’s tools, and craft captions optimized for TikTok SEO.
    • Experiment with video lengths (15 seconds to 15 minutes) and formats.

TikTok Marketing Strategies

1. Content Creation

  • Focus on Relevance
    • Tailor content to TikTok’s audience with authentic, entertaining, and creative videos.
    • Use storytelling, behind-the-scenes glimpses, and user-generated content for relatability.
  • Key Elements
    • Portrait format (9:16 aspect ratio) for best results.
    • Keep video file sizes under 500MB and resolutions above 540x960px.
  • Engagement Tactics
    • Respond to comments, follow trends, and interact with user-generated content to foster community.

2. Advertising on TikTok

TikTok offers six primary ad types:
  • In-Feed Ads: Appear on the "For You" page like regular TikToks, with CTA options.
  • TopView Ads: High-visibility ads displayed when users open the app.
  • Branded Hashtags & Effects: Promote branded challenges and interactive elements.
  • Brand Takeovers: Exclusive daily campaigns combining multiple ad formats.
  • Spark Ads: Boost organic posts, keeping original engagement metrics intact.
  • Shopping Ads: Showcase products directly with interactive features like LIVE shopping.
Best Practices:
  • Leverage TikTok’s Creative Partner library for ad support.
  • Use trending sounds and visual styles to ensure native appeal.

3. Influencer Partnerships

  • Benefits:
    • Influencers bring large, loyal followings and high engagement rates.
    • Collaborations increase credibility and access to niche audiences.
  • Tips:
    • Use TikTok’s Creator Marketplace to find influencers who align with your brand.
    • Opt for authentic partnerships to maintain trust and relatability.

4. TikTok for eCommerce

  • TikTok Shop Features:
    • In-app Shopping: Users purchase directly from videos or live streams.
    • Fulfilled by TikTok: Simplifies logistics by handling storage, packing, and shipping.
    • Affiliate Programs: Connect with creators to promote products.
  • Shopping Ad Types:
    • Video Shopping Ads: Showcase products in dynamic formats.
    • Catalog Listings: Highlight products with minimal assets.
    • LIVE Shopping Ads: Drive traffic to live shopping events.

Measuring Success

TikTok provides robust analytics for business accounts:
  1. Key Metrics:
    • Engagement (likes, comments, shares).
    • Audience demographics (location, gender).
    • Conversion metrics (leads, website traffic).
  2. Sentiment Analysis:
    • Monitor conversations about your brand to understand audience perception.
  3. Optimization Tips:
    • Regularly analyze data to refine strategies.
    • Experiment with different content formats and adjust based on performance.

Pro Tips for Success

  • Stay Authentic: Prioritize originality and relatability over polish.
  • Be Trend-Driven: Regularly adapt content to align with TikTok trends.
  • Use Subtitles: Enhance accessibility and engagement, especially for sound-off viewers.
  • Leverage CRM Integrations: Sync TikTok leads with systems like HubSpot for streamlined management.
  • Test and Iterate: Continuously optimize content and ads based on analytics.
 
TikTok is a versatile platform with immense potential for businesses of all sizes. By leveraging its creative tools, advertising capabilities, and eCommerce features, your brand can build a strong presence and drive meaningful results.