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Verification on Instagram

Understanding Verification on Instagram.

Verification on Instagram (Updated for 2023)

Understanding Verification on Instagram

A verified badge on Instagram is a blue checkmark that appears next to an account’s name in search and on the profile. It signifies that Instagram has confirmed the account to be the authentic presence of the public figure, celebrity, brand, or notable entity it represents. Verification helps users find the real accounts of people and brands they are searching for, providing credibility and trust.

Purpose of Verification

  • Authenticity: Assures users that the account is genuine.
  • Visibility: Verified accounts may appear higher in search results.
  • Trustworthiness: Builds trust with the audience, indicating a legitimate presence.

Introducing Meta Verified

As of 2023, Instagram has introduced Meta Verified, a subscription service that allows users to obtain a verified badge through a monthly payment, along with additional benefits.

What is Meta Verified?

Meta Verified is a subscription bundle for Instagram and Facebook that includes:
  • Verification Badge: A blue checkmark indicating the account is verified.
  • Proactive Protection: Increased security against impersonation.
  • Direct Support: Access to customer support agents.
  • Increased Visibility and Reach: Enhanced prominence in some areas of the platform.

Eligibility Requirements for Meta Verified

To apply for Meta Verified, you must meet the following criteria:
  • Age: Be at least 18 years old.
  • Account Authenticity:
    • Must be a real person or business.
    • Only individual profiles are eligible; businesses and entities cannot apply through Meta Verified.
  • Prior Activity:
    • Have recent activity on your account, such as posts or engagement.
  • Profile Completeness:
    • Display your real name on your profile.
    • Include a profile picture that shows your face.
  • Two-Factor Authentication:
    • Must have two-factor authentication enabled.
  • Government ID:
    • Provide a valid government-issued photo ID that matches the profile name and photo.

How to Apply for Meta Verified

  1. Access Meta Verified Subscription:
    • On Instagram, go to your profile and tap the menu in the top right corner.
    • Select Settings and Privacy > Accounts Center.
    • Tap Meta Verified.
  2. Set Up Payment Method:
    • Choose your preferred payment option (monthly subscription).
  3. Complete Verification Process:
    • Submit a photo of your government-issued ID.
    • Ensure your profile name and photo match your ID.
  4. Await Approval:
    • Instagram will review your application.
    • You will receive a notification upon approval.

Benefits of Meta Verified

  • Blue Verification Badge: Indicates authenticity.
  • Enhanced Protection: Proactive monitoring for impersonation.
  • Customer Support: Access to real-time support for account issues.
  • Increased Visibility: Potential for increased exposure in search, comments, and recommendations.
  • Exclusive Features: Access to exclusive stickers for Stories and Reels (features may vary).
Note: The Meta Verified subscription is currently available in select countries. Check Instagram’s official resources for availability in your region.

Traditional Verification for Notable Accounts

Apart from Meta Verified, Instagram continues to offer verification for accounts representing public figures, celebrities, global brands, and entities that are deemed notable and authentic.

Eligibility Requirements

Your account must be:
  1. Authentic:
    • Represent a real person, registered business, or entity.
  2. Unique:
    • Be the unique presence of the person or business it represents.
    • Only one account per person or business may be verified, with exceptions for language-specific accounts.
    • General interest accounts (e.g., @fashion) are not eligible.
  3. Complete:
    • Public account with a bio, profile photo, and at least one post.
    • No “add me” links to other social media services.
  4. Notable:
    • Represent a well-known, highly searched person, brand, or entity.
    • Featured in multiple authentic news sources.
    • Paid or promotional content does not count toward eligibility.

How to Request a Verification Badge

  1. Log In:
    • Ensure you’re logged into the account you’re requesting verification for.
  2. Navigate to Settings:
    • Go to your profile.
    • Tap the menu icon (☰) in the top right corner.
    • Select Settings and Privacy.
  3. Access Verification Request:
    • Tap Account Type and Tools.
    • Select Request Verification.
  4. Complete the Application:
    • Confirm Authenticity:
      • Provide your full name.
      • Select the document type (government ID or official business documents).
      • Upload a clear photo of your ID.
    • Establish Notability:
      • Choose your category (e.g., News/Media, Sports, Government).
      • Specify your country/region.
      • Add links to articles, social media accounts, and other references that show your notability.
  5. Submit Application:
    • Review your information.
    • Tap Submit.

After You Apply

  • Review Process:
    • Instagram will review your application.
    • The process may take up to 30 days or more.
  • Notification:
    • You will receive a notification in the Activity tab regarding the outcome.
    • If approved, the blue verification badge will appear on your profile.
    • If denied, you can reapply after 30 days.
Important: Submitting multiple requests before receiving a decision will cancel previous applications. Be patient and wait for a response.

Things to Keep in Mind

  • Non-Transferable Verification:
    • Once verified, you cannot change your username.
    • Verification cannot be transferred to a different account.
  • No Guarantees:
    • Meeting eligibility criteria does not guarantee verification.
    • Instagram reserves the right to approve or deny requests at their discretion.
  • Avoid Third-Party Services:
    • Do not attempt to buy or obtain verification through unauthorized services.
    • Instagram does not charge for verification (except through the official Meta Verified subscription).
  • Separate Verification for Facebook:
    • Verification on Instagram does not extend to Facebook.
    • You must apply separately for Facebook verification.

Losing Your Verified Status

Instagram may remove your verification badge or disable your account if you: 
  1. Provide Misleading Information:
    • Supply false or misleading details during the verification process.
  2. Violate Community Guidelines or Terms of Use:
    • Engage in actions that breach Instagram’s policies.
  3. Sell or Transfer Verification:
    • Attempt to sell, transfer, or advertise your verification badge.
  4. Change Account Details:
    • Change your username, display name, or profile to represent another entity.
  5. Promote Other Services:
    • Use your profile to promote services not related to your verified identity.

Best Practices for Maintaining Verification

  • Stay Active:
    • Regularly post content and engage with your audience.
  • Comply with Policies:
    • Adhere to Instagram’s Community Guidelines and Terms of Use.
  • Keep Information Updated:
    • Ensure your profile information is accurate and reflects your verified identity.
  • Secure Your Account:
    • Enable two-factor authentication to protect against unauthorized access.

Conclusion

Verification on Instagram enhances your credibility and helps your audience find and trust your account. Whether through the traditional verification process for notable figures or the Meta Verified subscription service, ensure you meet all eligibility requirements and follow best practices to maintain your verified status.
For the most current information, always refer to Instagram’s official guidelines and Meta Verified FAQs.
By staying informed about Instagram’s latest policies and leveraging the updated verification processes, you can enhance your presence on the platform and build a stronger connection with your audience.