Why Is Pinterest Great for Marketing?
Understanding the value of maintaining brand presence on Pinterest
Why Is Pinterest Great for Marketing?
Pinterest continues to be a powerful platform for marketers, offering unique opportunities to reach an engaged audience. As of the second quarter of 2023, Pinterest has over 465 million monthly active users worldwide, making it the 14th largest social network globally. Users turn to Pinterest for inspiration, ideas, and to discover new products and brands, which positions the platform as a valuable tool for marketers.
More than 2 billion searches are conducted on Pinterest each month. While the platform is renowned for its image-based content, it is progressively embracing video, with users watching close to one billion videos daily. This shift opens up new avenues for brands to showcase products and engage with audiences through dynamic content.
Pinterest’s Influence on Online Shopping
Pinterest is not just a place for inspiration; it’s a significant driver of online shopping behavior. According to Pinterest’s internal data:
- 80% of weekly users have discovered a new brand or product on the platform.
- 85% of users say Pinterest is where they go to start a new project.
- There has been a notable increase in shopping engagement metrics, including add-to-cart and checkout conversions.
Between January and August 2023, Pinterest reported a substantial rise in shopping-related activities. The platform’s ability to drive users from inspiration to action makes it an essential component of a modern marketing strategy.
A Reach Brands and Advertisers Will Love
For advertisers, Pinterest offers access to an audience actively seeking products and ideas:
- Advertisers can reach over 200 million people who are interested in shopping.
- 70% of users are more likely to engage with product tags in Pins.
- Including the price in a Pin’s description can lead to a 28% increase in sales.
- Pins with product information see 2x higher conversion rates.
Pinterest users, known as Pinners, often plan purchases and projects, which means they’re in a mindset that’s receptive to brand messaging and product discovery. This intent-driven usage makes Pinterest an ideal platform for brands looking to increase awareness, engagement, and sales.
By leveraging Pinterest’s unique features and the active shopping behavior of its users, brands can effectively market their products and services to a highly engaged audience. The platform’s blend of inspiration and action helps bridge the gap between discovery and purchase, offering significant potential for marketers in 2023 and beyond.