X/Twitter Video Specs

Video Posts on X

General Video Specifications

For Standard Users

• Maximum Video Length: Up to 2 minutes and 20 seconds (140 seconds)
• Maximum File Size: 512 MB
• Supported Video Formats: MP4 (preferred) and MOV
• Recommended Aspect Ratios:
  • Landscape: 16:9 (e.g., 1280 x 720 pixels)
  • Portrait: 9:16 (e.g., 720 x 1280 pixels)
  • Square: 1:1 (e.g., 720 x 720 pixels)
• Resolution:
  • Minimum: 32 x 32 pixels
  • Maximum: 1920 x 1200 pixels (landscape) and 1200 x 1900 pixels (portrait)
• Frame Rate: Up to 60 fps
• Bitrate: Recommended maximum of 25 Mbps for 1080p
• Video Codec: H.264
• Audio Codec: AAC LC

For X Premium Subscribers

• Maximum Video Length: Up to 2 hours (120 minutes)
• Maximum File Size: 8 GB
• Other Specifications: Same as standard users 

Best Practices for Video Posts

1. Keep Videos Engaging and Concise
   • Attention Span: Capture viewers' attention within the first few seconds.
   • Optimal Length: Shorter videos (under 60 seconds) often perform better in terms of engagement.
2. Optimize for Mobile Viewing
   • Legible Text: Ensure text is large enough to read on mobile devices.
   • Visual Clarity: Use high-contrast colors and clear imagery.
3. Use Captions and Subtitles
   • Accessibility: Include captions for users who are deaf or hard of hearing.
   • Silent Viewing: Captions help convey your message effectively for users watching without sound.
4. High-Quality Content
   • Resolution: Use the highest resolution possible within file size limits for a crisp appearance.
   • Steady Footage: Avoid shaky footage unless intentional for effect.
5. Aspect Ratios and Dimensions
   • Landscape Videos: 16:9 aspect ratio (e.g., 1280 x 720 pixels)
   • Portrait Videos: 9:16 aspect ratio (e.g., 720 x 1280 pixels)
   • Square Videos: 1:1 aspect ratio (e.g., 720 x 720 pixels)
   • Ensure Compatibility: Stick to standard aspect ratios to avoid black bars or cropping.
6. File Formatting
   • Preferred Format: MP4 with H.264 video codec and AAC audio codec.
   • Frame Rate: Maintain a consistent frame rate (maximum 60 fps).
7. Thumbnail Selection
   • Custom Thumbnails: Choose an eye-catching thumbnail that represents your video’s content.
   • Avoid Text Overload: Keep thumbnails visually appealing without excessive text.
8. Compliance with Guidelines
   • Content Policies: Ensure your video adheres to X’s community guidelines and terms of service.
   • Copyright: Use only content you own or have the rights to share.

Uploading Videos on X

Via Web Browser

1. Log In: Access your account at x.com.
2. Compose a Post: Click on the “What’s happening?” box or the Compose button.
3. Upload Video:
   • Click the Media icon (image icon).
   • Select the video file from your computer.
4. Add Text and Hashtags: Write a caption and include relevant hashtags or mentions.
5. Post: Click Post to publish your video.

Via Mobile App

1. Open the App: Launch the X app on your iOS or Android device.
2. Compose a Post: Tap the Compose button (pencil icon).
3. Upload Video:
   • Tap the Media icon.
   • Select a video from your gallery or record a new one.
4. Edit Video (Optional):
   • Trim the length.
   • Add stickers or text if desired.
5. Add Caption: Write your message and include hashtags or mentions.
6. Post: Tap Post to share your video.

Additional Video Features

Live Video and Spaces

• Live Video: Traditional live video broadcasting is no longer available, but you can host live audio conversations using Spaces.
• Spaces:
  • Real-Time Interaction: Engage with your audience through live audio.
  • Hosting: Available to all users; schedule or start a Space spontaneously.
  • Recording: Option to record your Space for later playback.

Video Analytics

• Performance Metrics: Use X’s analytics to track video views, engagement, and audience retention.
• Optimize Content: Analyze data to understand what resonates with your audience.

Promoting Your Videos

Engagement Strategies

• Calls to Action (CTAs): Encourage viewers to like, repost, comment, or visit a link.
• Hashtags: Use relevant and trending hashtags to increase visibility.
• Mentions: Tag influencers or relevant accounts to broaden reach. 

Advertising Options

• Video Ads: Promote your videos using X’s advertising platform.
• Sponsored Content: Target specific audiences to enhance exposure.

Conclusion