The Refresh—Realigning Your Brand to Your Business

Your business is evolving—does your brand reflect that growth?

Branding isn’t a one-time exercise; it’s an ongoing strategic process. If your brand identity, messaging, or visuals no longer align with your business, it may be time for a change. But a full rebrand isn’t always necessary (or feasible). Instead, a targeted brand refresh can help you adapt without losing the equity you’ve already built.

That’s exactly what we’ll explore in the next installment of our Third Wednesday Webinar Series on May 21, 2025, at 11:30 AM EST.

Why a Brand Refresh Matters

Your brand is more than a logo—it’s how customers perceive and connect with your business. However shifts in strategy, audience expectations, and market trends can create gaps between your brand and your business goals. Without regular refinement, these gaps can lead to confusion, inconsistency, and even lost trust.

A brand refresh helps you:

• Realign your messaging with your evolving business vision.
• Update visual elements while maintaining brand recognition.
• Enhance consistency across platforms and customer touchpoints.
• Strengthen your market position without the disruption of a full rebrand.
  
  

What You’ll Learn

In this live session, we’ll break down the essential steps for executing a strategic brand refresh, including: 

✔️ How to identify when your brand needs a refresh (not a full rebrand). 

✔️ Ways to update your messaging and visuals using existing assets. 

✔️ How to align internal teams to maintain brand consistency. 

✔️ Practical strategies to ensure a strong, cohesive brand presence.

Meet Our Guest Speaker: Kelsea Gust

We’re excited to welcome Kelsea Gust, Founder of Up & Out, as our featured speaker. With over a decade of experience helping B2B startups build and scale their brands, Kelsea specializes in rebrands and refreshes that prioritize strategy over aesthetics. She’ll be sharing insights on how to refresh your brand effectively while keeping your marketing efforts focused on growth.

Reserve Your Spot

📅 Date: May 21, 2025
⏰ Time: 11:30 AM EST
📍 Register Now: https://bit.ly/4lxR1Ej

Don’t miss this opportunity to gain actionable insights on keeping your brand strong, consistent, and aligned with your business growth—without the cost or chaos of a full rebrand. Secure your spot today!