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Connect Your Social Media Accounts to HubSpot

Learn how to connect your social media accounts to your HubSpot account.

Connecting your accounts
  1. Go to Settings ⚙️ in your HubSpot account.
  2. In the left sidebar, navigate to Marketing > Social.
  3. Click Connect account (or Create Social Posts if it's your first time).
  4. Select the social network you want to connect.
  5. Follow the prompts to grant HubSpot permissions.
 
Account-Specific Requirements
Facebook & Instagram
  • Instagram must be a business account linked to a Facebook Page.
  • Personal Instagram accounts cannot be connected.
  • Facebook Pages require re-authentication every 90 days.
 
X (Twitter)
  • If connecting multiple accounts, use an incognito/private browser.
  • Choose to report all posts or only HubSpot-published posts.
 
LinkedIn
  • You can connect personal LinkedIn profiles and Company Pages.
  • LinkedIn data older than one year is automatically deleted.
 
YouTube
  • You must grant YouTube API permissions to connect your channel.

For additional details, please refer to the HubSpot Knowledge Base article "Connect your social media accounts to HubSpot."