Create Marketing Emails Using the Drag-and-Drop Editor

1. Go to Marketing > Marketing Email in your HubSpot account.
2. Click Create email and select the email type:
   • Regular: One-time emails for updates and promotions.
   • Automated: Emails triggered by workflows.
   • Blog/RSS: Emails sent when a new blog post is published.
3. Choose a drag-and-drop template and click Choose template.

• Drag elements (text, images, buttons) from the Content tab into your email.
• Click an element to edit text, fonts, colors, and spacing.
• Click the clone icon to duplicate sections or the trash icon to delete them.
• Rearrange sections by dragging the blue edge on the left.

• Hover over a section and click the icon to save it.
• Find saved sections under Saved sections in the Content tab.

• Click the footer to edit office location, text style, and unsubscribe settings.

• Click Personalize in the formatting bar.
• Select a contact, company, deal, or ticket property to insert.
• Set a default value for contacts missing that information.

• From name & address: Choose a sender or use a personalization token.
• Subject line: Add a subject and preview text.
• Subscription type: Select the email’s subscription type.
• Campaign: Associate the email with a campaign (if applicable).

• Click Preview > Inbox preview to see how your email looks on desktop and mobile.
• Send a test email to yourself or a team member.

• Select recipients by choosing lists or individual contacts.
• Exclude unengaged contacts to improve deliverability.
• Choose when to send:
  • Send now to send immediately.
  • Schedule for later to send at a specific time.

• Click Run a test to create two versions of your email.
• Set the winning metric (open rate, click rate, etc.).

For additional details, please refer to the HubSpot Knowledge Base article "Create marketing emails in the drag and drop email editor."