How to Use Breeze AI

Breeze AI is HubSpot’s AI-powered assistant designed to automate tasks, generate content, and enhance efficiency across your HubSpot account. It includes Breeze Copilot, AI agents, and intelligence tools to help with workflows, CRM summaries, content creation, and data enrichment.

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Breeze AI Features

Breeze Copilot

Breeze Copilot is a virtual AI assistant that can:

Create workflows
Summarize CRM records
Generate website pages
Automate other HubSpot tasks

AI Agents

AI agents automate specific tasks:

Social Agent (Marketing Hub Professional & Enterprise) – Creates social posts based on your brand, audience, and marketing goals.
Prospecting Agent (Sales Hub Professional & Enterprise) – Researches prospects and executes outreach strategies.
Customer Agent (Service Hub Professional & Enterprise) – Answers customer inquiries in chatflows using HubSpot content.
Content Agent (Content Hub Professional & Enterprise) – Generates marketing content, including:
- Blog posts – Brainstorms topics, designs images, and writes full drafts.
- Landing pages – Creates page content, meeting links, images, and forms.
- Podcasts – Generates episode outlines, scripts, show notes, and artwork.
- Case studies – Writes case studies for your website.

Breeze Intelligence

AI-powered intelligence tools can enrich data, evaluate buyer intent, and shorten forms:

Data Enrichment – Automatically populates contact and company properties.
Form Shortening – Pre-fills forms with known data to increase conversions.
Buyer Intent – Identifies companies visiting your website and their engagement level.

Get Started with Breeze AI

To access Breeze AI features:

Go to HubSpot and navigate to Breeze > Overview.
Choose from available tools:
- Breeze Copilot → Click Try Copilot to use.
- AI Agents → Click Browse Agents, then Launch to activate one.
- Intelligence → Click Explore Intelligence, then Try [feature] for data enrichment, buyer intent, or form shortening.