Webinar
Third Wednesday Webinar
Navigating legal compliance can be challenging for non-profits using ListServs to communicate with their members. Adhering to Canada’s Anti-Spam Legislation (CASL) and Quebec Law 25 is key to maintaining trust, protecting privacy, and avoiding penalties. This guide simplifies these regulations, offering practical steps to help your organization stay aligned with legal requirements while enhancing the effectiveness of your ListServ.
Key Takeaways from the Guide
What is a ListServ?
ListServs are email-based tools that streamline group communications, perfect for non-profits aiming to foster collaboration and community engagement. Members can share updates, host discussions, or coordinate efforts by sending messages to a centralized email address.
Understanding CASL and Its Impact on ListServs
Canada’s Anti-Spam Legislation (CASL) regulates commercial electronic messages (CEMs), requiring organizations to:
- Obtain consent (express or implied).
- Identify the sender with clear contact information.
- Provide an unsubscribe mechanism that works within 10 business days.
Special CASL Considerations for Non-Profits
Non-profits benefit from some exceptions. For example, fundraising emails do not require express consent, provided they are free from commercial promotion.
Quebec Law 25: Protecting Personal Information
This law emphasizes the responsible handling of personal data, requiring:
- Explicit consent for data collection and sharing.
- Transparency through accessible privacy policies.
- Robust data security measures and timely deletion of unnecessary information.
Download Our Guide
Compliance isn’t just about avoiding fines—it’s about fostering trust and respect with your members. By implementing the guide’s tips, your organization can confidently use ListServs while prioritizing ethical communication practices.
