Create and Customize Knowledge Base Articles in HubSpot
Learn how to create and customize knowledge base articles that provide added value to your customers and improve user experiences.
With HubSpot's Knowledge Base, you can create and organize articles to help answer common customer questions. These articles can be categorized, tagged, and customized to improve searchability and user experience.
Create a New Knowledge Base Article
- In your HubSpot account, navigate to Content > Knowledge Base.
- Click Create article in the upper right.
- In the article editor:
- Enter a title and subtitle.
- Write the article content using the rich text toolbar to format text, add images, videos, or links.
- Some styling (e.g., colours, fonts) must be customized in the knowledge base template settings.
Customize Article Settings
Click the Settings tab at the top of the editor to adjust:
- URL: The article URL defaults to the title but can be customized. Click Edit the root URL in settings to modify the base URL for all articles.
- Language: Select the Article language from the dropdown to manage multilingual articles.
- Categories & Subcategories: Assign an article to a category or create a new one.
- Add a subcategory if needed.
- Tags: Improve searchability by adding relevant tags.
- Meta Description: Enter a short summary to appear in search results.
Set Article Visibility
Control who can access the article:
- Public – Available to anyone.
- Private - SSO Required – Users must log in via Single Sign-On (SSO).
- Private - Registration Required – Visitors must register on your site.
Preview and Publish
- Click Preview to see how the article will appear before publishing.
- Click Publish (or Update if editing an existing article) to make it live.